_BO18230

I’m Writing 54,000 Words in 18 Days

When you check out my affiliate marketing section (which should be up and running by the time I reach this goal), the reasoning behind writing 54,000 words in 18 days will become clear. To put it in short; content is king. I know the cliche is beaten to death in the marketing world, but this site isn’t directed towards expert marketers, it’s directed towards you; the person just getting hitched up and ready to ride into the world of online work.

As the days pass, Google, the Michael Jordan of search engines, is becoming smarter. It has an army of web “spiders” canvassing the websites of the world, looking for content that will impress readers. The clearest goal of Google’s search engine is taking a user’s query (“what’s the best mascara”, “where can I buy a new mattress”, “what’s Martha Stewart’s middle name”) and matching the user up with websites that will answer the said query as succinctly as possible. If users know that they can find their answers quickly and efficiently by using Google, then Google will continue to be the world’s number one search engine.

In past years, you may have noticed simple questions like, “how old is Barack Obama” now return information boxes rather than making you go through the trouble of loading another page.

Obama age Google info snippet

We miss you.

Why are they doing that?

Because it’s in the user’s interest to find that tiny snippet of information immediately rather than having to trawl through a comprehensive webpage detailing Obama’s life. This same policy applies to any searches that Google deems easy enough to solve in a short and concise manner (local weather questions, simple ‘how-to’ questions).

Writing short articles with basic facts is out the window if I want to create a webpage that people will click on, plus Wikipedia owns the top of those search pages so I won’t be making a push anytime soon.

Comprehensive topics are useless in point form snippets

The obvious next step up is writing articles to address topics that are too complex and long-winded for Google to summarize into point form (not from lack of trying, though).

Google's information box

All caps is the way to go. I feel like they’re screaming in my ear from three feet away. “GET YOURSELF A DEGREE”

And that’s part of why I’m writing 54,000 words in the next 18 days.

Once upon a time, in the Golden Age of Internet Marketing, quality content was an afterthought. Instead, the name of the game was learning how Google’s algorithm operated (by seducing it over a glass of fine white wine paired with some of the world’s best bacteria-infested cheeses) and then using that information to optimize articles in such a way that Google had no choice but to put them on top of the heap.

Using Google’s algorithm to deceitfully improve rankings is what’s called ‘blackhat’ marketing.

At first, buying relevant domain names was the most important thing they could do. If they wanted to rank well for a keyword, they’d make sure that keyword was front and center in their URL and business name.

Then backlinks (links from other websites to another) became important. If they had sites pointing links towards them, Google trusted them. This is also known as the Age of the Private Blog Network (PBN, which are still useful to some extent today.) Marketers found that they could purchase expired domains, or even pay owners of PBNs to post links to their sites, thus boosting their own credentials in Google’s eyes.

Other methods like spamming other blog’s comments with links back to pages, cloaking some pages so that only Google could see them, stuffing too many keywords into content, and creating invisible text were commonplace and were proven to help pages in their search engine rankings.

Thankfully, Google has improved by leaps and bounds, and sites using these techniques found themselves dropping off of search pages (and, in many cases, losing thousands of dollars in revenue).

Nowadays, the best way to create a healthy website is to create content that people have a desire to read, and which contains too much comprehensive information to contain in one of Google’s snippet information boxes.

Thankfully, my niche (starting out working online, with a dash of travel) is growing at a steady pace as the push to get more out of life than just working 40-50 hours per week for 45 years continues to increase. The very fact that you’re on this site reading this is a testament to the rivers of modern society beginning to trickle in a different direction.

Yes, there are still ways to optimize articles in such a way that Google can help drive traffic to my page and I intend on creating some of my content based around keywords that I can rank for in Google, because at the end of the day, if nobody is finding their way to this website the point of creating all of this is moot.

Instead of gaming the system, I’m using recognized ‘whitehat’ techniques like finding a keyword that has some search volume, then including that keyword in my title, URL, heading 1, and in some places in the text. I’ll be creating relevant alt tags for photos for Google’s spiders to read, I’ll be linking out to other articles that are relevant to my content, and I’ll be contacting other sites in the hopes of attaining some quality links back to my pages.

The point is to create content that is going to help people like you to get out of that career rut you’re in (if you’re in one). If you have any desire to cut down on your work hours to spend a little more of your life actually living, and if there’s even the smallest chance of that becoming a reality, why not at least try it? Instead of sitting down and scrolling back and forth in that triangle of apps or websites that you frequent (mine are Instagram, Reddit, and Facebook) for hours, take a break and spend 2 hours a day learning a coding language, working on an ebook, or whatever it is that you may be able to make a living doing.

And if this site can give you a kickstart in the right direction, let me know if I can help you along the way. Yes, the intention of this site is to bring in some income, but it feels infinitely better knowing that the money I earn comes from a product that is making the lives of other people more enjoyable.

And we’ve hit 1,000 words. Nice. 

Live Count:

  • Day 1: 3,700 words
  • Day 2: 3,600 words
  • Day 3: 1,300 words
  • Day 4: 4,925 words
  • Day 5: 0 (Keyword Research day)
  • Day 6: 3,450 words
  • Day 7: 3,162 words
Share this:
Posted in

Robert

Robert works part of the year as an international tour guide in Asia with Life Before Work Travel . When he's not getting paid to travel the world he's out in the field taking photos, on his laptop creating new sites, or sitting in the gutter petting stray dogs.